Visit Wales identified a gap in the market for a top end bespoke brand for upscale UK short breaks.
We won the pitch to develop the new ‘Wales in Style’ brand. Operating solely as a website, Wales in Style is a total leisure experience with the best hand picked hotels, restaurants, bars, shops and tourist attractions that Wales has to offer. The website is geo-coded for ease of use and allows users to build their own e-brochure.
The project is funded by partner membership, sponsorship and advertising and will be entirely self-funded within 3 years. It is owned and run by Designate Consulting, but is supported by Visit Wales.