In May 2006 Designate won the pitch to re-launch the Qatar Airways loyalty programme.
Our brief was to create a new brand identity for Privilege Club which positioned it as a world class loyalty programme.
Designate created a logo and brand guidelines, as well as an online and offline advertising campaign, bi-lingual direct marketing campaign and e-marketing.
Through our re-brand Qatar Airways were able to present a new, fresh and modern image across all media while still retaining the heritage of the brand.