P&O Ferries undertook a major business review to improve its product and change the way people view ferry travel.
Designate created the Award winning P&Ople campaign, which competed head-on with low cost airlines and cross-Channel providers.
The media included TV sponsorship, press, outdoor, DM, online, advertising, email, brochures and point of sale.
P&O Ferries also saw an opportunity to target the younger male audience and promote ferry travel to the 2006 Germany World Cup. Designate created a ‘fan van’ viral campaign which had excellent write ups in the marketing press.
More awards for P&O and Designate – this time at the Chartered Institute of Marketing’s Travel Industry Group annual awards.