Designate has been working with LV= on their re-brand from Liverpool Victoria since October 2006.
Our brief was to re-invigorate the brand through a re-launch of their car insurance product.
Designate created a visually impactful and truly memorable TV ad that featured hearts right the way through it – their new logo is heart shaped, after all. In a crowded market place, it made consumers sit up and take notice of this new player. The heart-shaped theme was then developed to work as a campaign right across all media