P&O Ferries Escape the Rat Race with Designate
We’ve just launched an innovative, brand new campaign for P&O Ferries. It targets London commuters on their way to and from the daily grind at work. Working with animation legends Aardman, we have created a comic rat character who escapes from his humdrum existence and makes a dash for freedom to the Continent with the hassle-free assistance of P&O Ferries.
You can catch it on digital escalator panels at a whole range of underground and overground stations in London and it’s also being supported by a two week press campaign in thelondonpaper.
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